Driving Better Customer Experiences
I started my day with a few sessions on delivering more powerful customer experiences. As the leader of the Salesforce practice at Soliant Consulting, I serve a variety of clients and business types, but at the end of the day, I am working to help organizations drive better customer experiences. It’s the heart of what my team and I do. Therefore, this topic is near and dear to my heart.
Salesforce, of course, feels the same way. The company’s biggest mission, through the platform’s entire evolution, has been customer-centric products.
Einstein and AI
For the last few years, Lightning has been the biggest Salesforce story, but this year, Einstein has been hogging the limelight. As more companies get interested in automation and AI, Einstein is creeping into the front seat of the platform. (As a disclaimer, you need Lightning to enjoy most Einstein features, so this is just a natural progression for the platform.)
My clients have been asking me about more and more Einstein, and I was eager to learn more about how I could launch relevant features for them in their orgs while at Dreamforce this year. The Einstein keynote was Tuesday on day two, not day three, but I wanted to continue gathering insights on using the technology to drive better customer purchase experiences, report automation, and business process improvement.
Lightning Data Service
One brand new feature available for Lightning components heavily touted during Dreamforce 17 is the Lighting Data Service. Developers and users alike will love this new functionality! It allows a developer to perform all of the basic CRUD operations (Create, Read, Update, Delete) on a single record without the need to access the server. This makes application development much faster.
The Lightning Data Service also eliminates the need to use a SOQL query to retrieve the data or a DML operation in order to update data, reducing the amount of time the program will require in order to execute, making our apps faster.
Developers won’t have to specify the fields that should be returned if they already exist on the record, making Lightning Data Service a good choice for applications. They’ll already have access to all fields, easily allowing changes to a single record.
Onto Day Four!
I can’t believe the last day of Dreamforce is already here. I’ll be spending my last few hours in San Francisco saying goodbye to new and old friends and soaking up as much information as I can before I head back to Philadelphia.
I can’t wait to share everything I’ve learned with not just my team but my clients as well. I have a few new things I can’t wait to put into effect into my clients’ orgs that will completely change their internal processes and how they engage with their customers.
If you’re looking for some help on implementing what you’ve learned at Dreamforce this year, feel free to reach out to my team for assistance. We’ve supported hundreds of clients in their efforts to make the platform more useful and powerful and more integral to their businesses. We’re happy to expand your capabilities, explore more functionality, and launch new customizations in Salesforce as well.
