Marketing Cloud Account Engagement (Pardot)

VIRTUAL EVENT

Learn how to effectively design, build, and implement marketing workflows, grading, use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions and more.

Price / Time / Duration

• Cost: $299 USD
• Time: 11:00 am – 6:00 pm EST
• Duration: 2-Day Course

This Course is Ideal for:

• Pardot Marketers
• Business Users
• Salesforce Administrators
• Those looking to write the Salesforce Marketing Cloud Account Engagement Specialist Exam (originally the Pardot Specialist Exam) – Exam Prep additionally recommended

Workshop Agenda:

• Module 1: Introduction
• Module 2: Salesforce Integration
  • Understand the relationship between the Pardot and salesforce, how to connect your instance and how to sync your data and campaigns.
• Module 3: Admin
  • Learn about user roles, security, permissions setup and maintenance within your org.
• Module 4: Visitors & Prospects
  • Understand how Pardot tracks and creates visitors and prospects, how to create prospects manually, and the data this provides your company.
• Module 5: List Management
  • Learn about the different types of lists in Pardot, their use cases, how to manage and when to utilize them.
• Module 6: Personalization and Email Marketing
  • Understand email marketing through Pardot, how to create email templates, A/B tests, and how to collect your data in Email Reports.
• Module 7: Lead Generation
  • This module focuses on how Pardot generates leads through forms, landing pages, custom redirects, and the relationship between them.
• Module 8: Lead Management
  • This module focuses on page actions, completion actions, segmentation and automation rules, dynamic lists, providing an in depth understanding and use cases.
• Module 9: Lead Qualification
  • Understand lead qualification, scoring, scoring categories, grading and how to automate this in your organization.
• Module 10: Lead Nurturing

Prerequisites

None.