Marketing Cloud Account Engagement (Pardot)

VIRTUAL EVENT

Learn how to effectively design, build, and implement marketing workflows, grading, use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions and more.

Price / Time / Duration

  • Cost: $299 USD
  • Time: 11:00 am – 6:00 pm EST
  • Duration: 2-Day Course

This Course is Ideal for:

  • Pardot Marketers
  • Business Users
  • Salesforce Administrators
  • Those looking to write the Salesforce Marketing Cloud Account Engagement Specialist Exam (originally the Pardot Specialist Exam) – Exam Prep additionally recommended

Workshop Agenda:

  • Module 1: Introduction
  • Module 2: Salesforce Integration
    • Understand the relationship between the Pardot and salesforce, how to connect your instance and how to sync your data and campaigns.
  • Module 3: Admin
    • Learn about user roles, security, permissions setup and maintenance within your org.
  • Module 4: Visitors & Prospects
    • Understand how Pardot tracks and creates visitors and prospects, how to create prospects manually, and the data this provides your company.
  • Module 5: List Management
    • Learn about the different types of lists in Pardot, their use cases, how to manage and when to utilize them.
  • Module 6: Personalization and Email Marketing
    • Understand email marketing through Pardot, how to create email templates, A/B tests, and how to collect your data in Email Reports.
  • Module 7: Lead Generation
    • This module focuses on how Pardot generates leads through forms, landing pages, custom redirects, and the relationship between them.
  • Module 8: Lead Management
    • This module focuses on page actions, completion actions, segmentation and automation rules, dynamic lists, providing an in depth understanding and use cases.
  • Module 9: Lead Qualification
    • Understand lead qualification, scoring, scoring categories, grading and how to automate this in your organization.
  • Module 10: Lead Nurturing

Prerequisites

None.

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