Marketing Cloud Account Engagement (Pardot)
VIRTUAL EVENT
Learn how to effectively design, build, and implement marketing workflows, grading, use Pardot-generated reports in the Pardot Lightning App to make data-driven decisions and more.
Price / Time / Duration
- Cost: $299 USD
- Time: 11:00 am – 6:00 pm EST
- Duration: 2-Day Course
This Course is Ideal for:
- Pardot Marketers
- Business Users
- Salesforce Administrators
- Those looking to write the Salesforce Marketing Cloud Account Engagement Specialist Exam (originally the Pardot Specialist Exam) – Exam Prep additionally recommended
Workshop Agenda:
- Module 1: Introduction
- Module 2: Salesforce Integration
- Understand the relationship between the Pardot and salesforce, how to connect your instance and how to sync your data and campaigns.
- Module 3: Admin
- Learn about user roles, security, permissions setup and maintenance within your org.
- Module 4: Visitors & Prospects
- Understand how Pardot tracks and creates visitors and prospects, how to create prospects manually, and the data this provides your company.
- Module 5: List Management
- Learn about the different types of lists in Pardot, their use cases, how to manage and when to utilize them.
- Module 6: Personalization and Email Marketing
- Understand email marketing through Pardot, how to create email templates, A/B tests, and how to collect your data in Email Reports.
- Module 7: Lead Generation
- This module focuses on how Pardot generates leads through forms, landing pages, custom redirects, and the relationship between them.
- Module 8: Lead Management
- This module focuses on page actions, completion actions, segmentation and automation rules, dynamic lists, providing an in depth understanding and use cases.
- Module 9: Lead Qualification
- Understand lead qualification, scoring, scoring categories, grading and how to automate this in your organization.
- Module 10: Lead Nurturing
Prerequisites
None.