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Marketing Cloud Account Engagement (Pardot)

November 14 @ 11:00 am – November 15 @ 6:00 pm EST

Virtual Event

This 2-day course will show you how to effectively design, build, and implement marketing workflows, as well as how to optimize your Pardot (Marketing Cloud Account Engagement) environment for optimal marketing and lead generation. Through clear examples and hands-on exercises, this course will help you improve your marketing technology skills and get the most out of Pardot and its applications.

Price / Duration
  • Cost: $1200 USD
  • Duration: 2-Day Course
This Course is Ideal for:
  • Pardot Marketers
  • Business Users
  • Salesforce Administrators
  • Those looking to write the Salesforce Marketing Cloud Account Engagement Specialist Exam (originally the Pardot Specialist Exam) – Exam Prep additionally recommended
Topics:
  • Module 1: Introduction
    • Introduction to the Pardot application and the Pardot Specialist certification.
  • Module 2: Salesforce Integration
    • Understand the relationship between the Pardot and salesforce, how to connect your instance and how to sync your data and campaigns.
  • Module 3: Admin
    • Learn about user roles, security, permissions setup and maintenance within your org.
  • Module 4: Visitors & Prospects
    • Understand how Pardot tracks and creates visitors and prospects, how to create prospects manually, and the data this provides your company.
  • Module 5: List Management
    • Learn about the different types of lists in Pardot, their use cases, how to manage and when to utilize them.
  • Module 6: Personalization and Email Marketing
    • Understand email marketing through Pardot, how to create email templates, A/B tests, and how to collect your data in Email Reports.
  • Module 7: Lead Generation
    • This module focuses on how Pardot generates leads through forms, landing pages, custom redirects, and the relationship between them.
  • Module 8: Lead Management
    • This module focuses on page actions, completion actions, segmentation and automation rules, dynamic lists, providing an in depth understanding and use cases.
  • Module 9: Lead Qualification
    • Understand lead qualification, scoring, scoring categories, grading and how to automate this in your organization.
  • Module 10: Lead Nurturing
    • Understand lead nurturing, and how to create, edit, and update reports from engagement programs.
Prequisites

None.

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